Seven Best Social Media Practices for a successful Business in 2021
Nearly four billion people use some sort of social media for business which is approximately 49% of the world’s population. You’re probably aware that your brand needs to be present on social media. But determining how to express or enhance that presence might be difficult. However, without a firm strategy backed up by genuine facts, it is impossible to achieve the desired objectives. These seven social media marketing tactics will put you on the road to having social media produce greater business value for your brand in 2021 if you want to do better.
- Analyze Your Audience:
Since Social media is a technology for connecting people, the first step is to research them. In social marketing, it’s important to understand the audience (potential new customers) you’re trying to reach.It is important to find and make new customers who share the same attributes as your existing ones. Attributes may be the customer’s age, their resident, how much do they earn and spend, what language they communicate and how do they spend their leisure time, what they buy most and their stage in life like a student, parent or retiree, etc.Other tactics to consider for learning about your audience include:
- Analyze website and social media analytics
- Be clear about the value of your products and services
- Create a target market statement
- Test your social ads on your target market
- Lather, rinse, repeat—to learn new ways and means over time
- Set Target
Setting targets avails you to quantify the prosperity and efficacy of your efforts. This could be anything from gaining a certain number of new followers or incrementing the engagement on your posts, to driving more traffic from your social media pages to your company’s website. Every time you’re conceiving of a campaign, initiative, or even a single post, ask yourself what you are hoping to achieve with that action. Keep track of the targets you meet as well as the ones you don’t.It’s a good idea to use the SMART method – SMART being an acronym for Specific, Measurable, Attainable, Relevant, and Time-bound.Specific: Owners of businesses and managers of social media platforms should set clear and defined goals.Measurable: In order to create measurable goals/targets, you need a criterion to measure the extent of your accomplishment. Quantifiable goals should address questions such as “how much?” and “how many?”.Attainable: Targets should be achievable and authentic. You may have to consider what resources or skills are available to you at the moment to avail you achieve the goal.Relevant: Ensure that your targets are aligned with your company’s current vision and lead to the improvement of your company’s bottom line.Time-Bound: Setting a target also means setting realistic deadlines for those goals. Time constraints will provide a sense of urgency and will help you and your team focus on specific tasks to meet them by your established target dates.
- Initiate your Brand voice
In the process of creating a social media presence, you’ve got to think about what your brand’s voice is. This is the whole lot from the real phrases and language you use, to the manner you technique client communications. what’s your tone? Are you a brand that uses humor to interact with customers? Does one inject comedy into all of your posts and comments? Are you snarky? More serious? Does one prioritize visual aesthetics? Are you very vocal about social issues you support?
- Research about your CompetitionAs with the other business marketing strategies, studying your competitors’ social media strategies is one of the simplest ways to remain ahead. It’s likely that you simply have similar target audiences so watching what campaigns have worked, or not worked for them, are often even as effective as analyzing your own efforts.When researching your competition, start by watching which brands have the foremost audience engagement. note of what they’re doing to earn that engagement. There are a variety of tools like Sprout Social, Phalanx, SEMRush, or MozBar that you simply can use to perform competitor audits.
- Content’s Quality over QuantityMore does not always feel better! Much like your website and blog, you’ll want to get quality social media content that is useful to your clients.An appropriate mix of social media content includes equal parts of the following types:
- Thought leadership
- Engagement with followers
Ensure your social media pages remain current with relevant and timely messages.
Create an editorial calendar to help you manage and schedule your three-month social media strategy for your small business. Re-evaluate it at the conclusion of that time period, and change the calendar to reflect the content kinds that received the most attention.
- Crack the perfect time to post on Social media
When running a social media marketing campaign, you’ve got to understand when the optimum time is to post your content. This ensures that you’ll maximize the number of individuals who will see your posts.According to Hootsuite, the simplest time to post on social media is from Mondays to Wednesdays between 9 to 12 a.m. EST. They further provided a breakdown of the simplest times to post your content on different social media platforms.For B2B companies, the simplest time to post on Facebook is between 9 a.m. to 2 p.m. during Tuesdays, Wednesdays, and Thursdays. For B2C, marketers should post content on Mondays, Tuesdays, and Wednesdays at noon.Twitter. One important thing to notice when using Twitter is that a tweet only lasts for about 18 minutes before it goes right down to where people won’t see it. With that, it’s better to urge your post to survive the platform between 9 a.m. to 4 p.m. on Mondays through Thursdays if you’re a B2B company, and 12 p.m. to 1 p.m. if you’re a B2C company.For Instagram, the simplest time to post content is Mondays through Fridays between 12 p.m. to 1 p.m.While these are good general rules of thumb, you ought to take the steps to research when your specific audience is most active on your target platforms. Once you’ve got your data, you’ll optimize your schedule to maximize your social media reach.
- Respond fast to all customers
One of the most important benefits of social media is that it allows brands to interact with and communicate with customers directly either via direct messages or through comments on posts. It’s important that you simply leverage this chance and answer comments and messages in a timely manner. this is applicable to positive comments, messages, and brand mentions, but even more so to negative ones. Don’t ignore these sorts of interactions, address them professionally – answer any questions the purchasers may have, alleviate concerns, and direct them towards solutions to their issues. the larger your audience, the more comments each post will receive which is why it’s advised to possess someone on your team whose role is to manage communications via the varied platforms. Engagement together with your audience shows you value them to which you’re listening.